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Branding
2025
· Lumen Studios

Lumen 

A luminous identity for a next-gen lighting design studio.

Lumen

The challenge

Lumen needed a brand that felt as alive and atmospheric as their lighting installations — something that could live in motion as naturally as in print. 

Our approach

We built a generative identity system around a single volumetric motif, then extended it across digital, print, and spatial touchpoints with a custom motion language.

Graphic DesigningWeb Development

Results & impact

The numbers

+64%

Brand Recall Lift

3.2x

Inquiries

8 weeks

Timeline

Gallery

Aurora
Monolith
Pulse
Echo

Let's build something

Ready to make
something
unforgettable?

We partner with a handful of brands each season. If you're building something bold, we'd love to hear about it.